Lumen & Oak
A slow-burn home fragrance brand. One unboxing clip put it on millions of feeds over a single weekend and never really slowed down.
We source the products, build the brand, and run the growth — so you launch a store that's already built to scale, not one you'll spend a year fixing.
We run the unglamorous parts of building a brand — sourcing, ops, growth — and make them look effortless from the outside.
We find suppliers that actually deliver. Samples, factory checks, MOQ negotiation, and quality control before a single unit ships under your name.
Naming, identity, and a conversion-built storefront. Your brand looks like it's been around for years on day one.
Automated order routing, vetted 3PLs, and tracking that doesn't leave customers guessing. The boring stuff, handled.
Meta, TikTok, and Google budgets managed against real margin — not vanity ROAS. We scale what's profitable and kill what isn't, fast.
Custom products, packaging, and unboxing design that turns a generic listing into something people screenshot and share — the difference between a reseller and a real brand.
No 40-page proposals. A clear path, run by the people actually doing the work.
We learn your niche, margins, and goals, then map the product and channel that fit — before anyone spends a dollar.
We shortlist suppliers, order real samples, and pressure-test quality, lead times, and unit economics until the numbers hold up.
Store, identity, and launch creative come together into a brand that looks established the moment it goes live.
We go live, read the data daily, and pour fuel on what converts — while watching margin like it's our own money.
We don't run a company social feed — our brands do the talking, and they've been heard.
A slow-burn home fragrance brand. One unboxing clip put it on millions of feeds over a single weekend and never really slowed down.
Minimalist skin essentials built around a single hero serum and a creator-led launch instead of a paid-ad blitz.
Everyday-carry gear for people who hate clutter. The first production run was gone before the ad spend had time to ramp.
Sculpt-fit activewear that grew on short-form video before it had a single dollar of paid budget behind it.
Cedarforge Summit is new — the people behind it aren't. We've spent years sourcing overseas, launching stores, and learning the hard way which suppliers ghost you and which ones scale with you.
We built this studio for founders who'd rather own a brand than babysit a supply chain. You won't find us on social — we put that energy into the brands instead.
No agency feed, no recycled case-study graphics. Our brands carry the proof.
You reach the people doing the work, not a sales rep. One inbox, fast answers.
We optimize for the profit you keep, not screenshots for a pitch deck.
Vetted factories, real samples, and QC before your name goes on the box.
Tell us what you're working on. Whether you've got a product ready or just an itch to start, we'll tell you straight if and how we can help.
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